Moosejaw unveils new store concept
US outdoor apparel retailer Moosejaw has announced that it will open its 8th retail location in Natick, Massachusetts on 3 March, 2012. The Natick location will be the first to embody the retailer’s new retail concept and design.
“We wanted to do something totally unexpected from what you would find in a typical outdoor store. When customers come in they will want to explore and engage with their surroundings, the staff and the technology in the space,” said Bryan Lively, vice president of retail at Moosejaw.
The new store will feature a ‘hang out’ space, a ‘disco-themed’ dressing room, table tennis, and a large wall of ‘Moosejaw’s favourite customers’. Moosejaw has also knocked a hole in the wall between the store and the stock room to give a glimpse behind the curtain.
The retailer will use iPads and mobile POS systems to engage with customers in the store, showing customers online product reviews, checking inventory at other locations and completing transactions on the spot.
“Moosejaw customers have always been very vocal on Facebook and Twitter. They are always telling us that we need to open a Moosejaw store in Atlanta, Denver, or even Peoria,” said Eoin Commerford, VP of marketing and technology.
“We’ve found that customers who ‘blur’ the channels of retail at Moosejaw, that is shop online, in-store, get at us on Facebook, Twitter and mobile, are better qualified customers, shop more and are more loyal to Moosejaw than anyone else. Having a physical store in markets where we already have a strong following online will only create even more passionate groups in these new locations, much like we have in Michigan and Chicago today,” said Gary Wohlfeill, Moosejaw’s creative director.
Moosejaw is planning on opening more retail locations in the next 36 months using its new retail model concept.
Moosejaw sells products from The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand.
