Two new tiers for Lycra Sport
17/01/2012
The company will use its presence at Outdoor Retailer Winter Market in Salt Lake City (January 19-22) and at ispo 2012 in Munich (January 29–February 1) to launch the new tiers.
Lycra Sport is a fabric programme that Invista introduced two years ago in response to feedback from athletes and active people who expect freedom of movement, fit and shape-retention from their athletic apparel. The company’s Geneva-based global marketing direcetor for active and outerwear, David Capdevila, said on announcing the two additions to the programme that compression and shaping options would fill a gap in the market.