Quiksilver launches new outdoor line
US sports brand Quiksilver is launching a new outdoor-inspired outerwear line to debut its newly formed “Mountain Division.” The initial launch, which officially takes place at Outdoor Retailer (OR) in Salt Lake City, will feature the collection’s 17 men’s jackets, including goose down puffies; raincoats, shells, and city jackets; and DWR soft shells.
“Bob [McKnight] has always had this vision to make everything you need for everything you want to do – you shouldn’t have to go to other brands just because you’re doing other activities,” said senior vice president of Quiksilver design, Matt Anderson, who handles apparel and accessories in addition to the Mountain Division. “It’s outdoor with a different point of view. It’s more fashion forward, action sports inspired styling—you don’t want to always look like you’re camping when you’re in the mountains and the elements.”
The Mountain Division is completely separate from Quiksilver Snow, designed to broaden the brand’s offerings.
