Peak Performance appoints new CEO

18/01/2012
Swedish sports apparel brand Peak Performance has recruited the current managing director for the adidas group in the Nordic countries, Henrik Bunge, as its new chief executive. He will take up the position no later than May 1.

Mr Bunge said his aim was to make Peak Performance into a global brand.

In 2013, Peak Performance will become partner to the Kitzbüheler Ski Club and the official clothing supplier of the Hahnenkamm-Rennen downhill race.