Zensah compression apparel finds new market in snowsports
US compression apparel brand Zensah exhibited its clothing for the first time at the Outdoor Retailer Winter Market 2012 (Salt Lake City, 19-22 January).
Company spokesman Ryan Oliver said at the show: “We are excited to be exhibiting at Outdoor Retailer Winter Market for the first time. There have been countless emails and calls from retailers letting us know what a difference Zensah compression products have made with their customers. The growth in demand for Zensah Compression products by skiers and other winter athletes has exceeded all expectations. In addition to feedback from consumers, our specialty retailers have seen increases in sales of Zensah as a result of the demand from winter sports enthusiasts.”
Zensah uses a proprietary fabric in their apparel which it claims is thermo-regulating, moisture wicking and breathable. Compression helps increase oxygen blood flow providing muscles with the oxygen they need. This helps increase performance, and allow for faster recovery.
