Palermo deal puts Puma in the pink
26/01/2012
Under terms of the agreement, beginning with the 2012–13 season, Puma will take over from Italian sports brand Legea the development of all of the Sicilian team's official playing, training and leisure apparel.
"We are extremely pleased to have agreed this new partnership with Palermo, a prestigious team that in addition to its strong heritage in Italian football, shares with Puma the same values, excitement and love for sport," said Puma’s general manager for Italy, Andrea Rogg.
Club chief executive, Rinaldo Sagramola, said: “We are proud to be entering into this partnership with Puma, and look forward to working with them. Puma has such credibility in the development of high-quality performance football apparel, and the sales and distribution of licensed products, this new partnership is one that will significantly benefit Palermo for years to come.”
Palermo has the distinction of being the only major European football club in Europe to have pink as the predominant colour of its home shirt. It changed from an earlier choice of red and blue in 1907 because red and blue were such common colours for football clubs to wear and because one of the club’s founders, Count Giuseppe Airoldi, thought a combination of pink and black was a good reflection of the sweetness and sorrow the club’s supporters experienced with the fluctuation of the team’s success at the time.
Players in those days wore shirts made from flannel, and because none was available in pink in Italy at the time, the count imported the fabric from England.
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