Outdoor Retailer Winter Market 2012 was the largest ever

27/01/2012
Organisers of Outdoor Retailer Winter Market, Nielsen Expositions, have said the 2012 edition of the show (Salt Lake City, January 19-22) saw increases across the board, with jumps in buyer, store and overall attendance as well as a significant increase in exhibitor count, making it the largest-ever winter show.

"Winter Market remains one of the fastest growing and exciting shows in the country, and the lack of big snow nationwide has not dampened the incredible energy this industry emanates," said show director Kenji Haroutunian. "Retailers and media have flocked to the show from the corners of the continent and the world to witness the incredible strength of innovation in 2012-13 products and brand stories, and to partake in the elevation and celebration of the active outdoor lifestyle."

Areas of large growth for Winter Market included a nearly 30% increase in retailers from the north-east of the US, a jump in footwear brands, which now account for nearly a quarter of all exhibitors, the arrival of iconic brands such as Burton and recognisable debuts like the new line by Quiksilver Mountain.