Finish Line appoints VP of digital marketing
US sports apparel brand The Finish Line has announced that Jay Custard has joined the company as vice president of digital marketing. Mr Custard’s responsibilities include leading and directing corporate strategies involving digital customer acquisition, retention and superior customer satisfaction, as well as developing new strategies to support future growth.
He comes to Finish Line following four years with Crocs, where he most recently served as vice president of global e-commerce.
“Jay’s appointment is key to driving long-term growth for The Finish Line through aggressive expansion of our digital business,” said Chris Ladd, Finish Line executive vice president and chief digital officer. “Digital growth is essential as our company continues to execute an omni-channel strategy where customers must have a consistently great brand experience as they interact with us through all channels, including our stores, digital, mobile and social media. Jay’s expertise and insights are critical to pursuing this strategy and resulting digital growth.”
