Fila resurrects Trailblazer shoe
30/01/2012
London-based athletic footwear retailer Footpatrol, and Swedish retailer Sneakers and Stuff have agreed to stock Fila’s Trailblazer shoe. Fila says it has worked with its retail partners to “remix the style while keeping true to the century of design wisdom that went into its original form”.
Footpatrol’s general manager, John Brotherhood, said at the time of the announcement: “With the current outdoor-influenced product trends, the Trailblazer, which was designed in the foothills of the Italian Alps, was the obvious choice for Footpatrol’s collaboration with Fila. We look forward to introducing this co-branded Trailblazer collection to our sneaker fraternity.”
Available in two limited-edition guises, the first style, the OG Trailblazer, has a suede upper that is representative of the original. Available in black or red, the midsole includes the Fila logo, hiking D-Ring lace hooks for cord style laces, tonal stitching and the Fila Mountain logo stitched on the mesh tongue.
The second style, the Trailblazer AM, named after the Apennine Mountains in Italy, is a hybrid of the original using the same silhouette but with the addition of an outdoor sole “for an updated twist”. This style, available in tan or navy, includes a brand new blown rubber outsole, tan leather beading, premium smooth nubuck upper, subtle Footpatrol branding on the inner heel and some slight adjustments to the profile.
The limited-edition collection made its debut on January 28 at Footpatrol’s Berwick Street location in London’s Soho district during a special launch event. In Sweden, Sneakers and Stuff will carry the Trailblazer at its Malmo and Stockholm stores. Limited quantities of both styles will also be available for US customers from April from the Fila website.
Now Korean-owned, Fila celebrated in 2011 a century since the founding of the brand in Italy.
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