Merrell launches updated UK parks passport scheme
UK footwear brand Merrell is expanding its partnership with the UK National Parks to launch an updated version of a UK National Parks Visitor Passport with the aim of inspiring more people to get out into the outdoors.
The new passports will be distributed both through Merrell stockists and also using Merrell's UK website and social media like Facebook and Twitter. The idea behind the passports is that as consumers visit each of the UK's 15 official National Parks, they collect an attendance stamp to commemorate their visit.
Both the brand and the National Parks are enthusiastic about the scheme. Carl Lis, chairman of the UK Association of National Park Authorities (UK ANPA) said: “We are delighted to be working with Merrell who share the same aspiration as the UK National Parks - to encourage more people to get out and enjoy the countryside. With the current difficult financial situation, more people than ever are staying at home to enjoy what the UK has to offer and whether you want to relax and enjoy the tranquility, join in a family event or get into some adrenalin filled activities then there’s something for everyone in your nearest National Park.”
