Former Patagonia exec becomes apparel VP at Colu - sportstextiles: Lea SportsTextiles

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Former Patagonia exec becomes apparel VP at Columbia

02/02/2012
Columbia Sportswear has appointed Adrienne Moser as its new vice-president for global apparel merchandising and design for the Columbia brand, succeeding Sue Parham who has left the company to pursue other interests.

Ms Moser was already at Columbia, working as general manager of apparel merchandising, but she brings more than 20 years’ experience in apparel merchandising with several global brands to the more senior role. Before joining Columbia she spent 14 years at Patagonia.

“We are extremely pleased to announce Adrienne’s promotion to this key role,” said Mick McCormick, executive vice president. “She is a proven leader and a world-class merchandiser. Her depth and breadth of experience across the outdoor industry will be instrumental as we strive to provide our customers with the most innovative apparel technology and design available.”

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