Aston Villa FC signs £15m kit deal with Macron
UK football club Aston Villa has signed a record-breaking £15 million kit deal with Italian sportswear manufacturer Macron, to replace current supplier Nike. Macron will produce the club’s playing strip, replica kit, training wear and other clothing merchandise for the next four years.
It is the most lucrative kit agreement in the football club’s history with the new suppliers replacing US brand Nike at the end of the current season.
Aston Villa chose Bologna-based Macron from a field of more than 10 other manufacturers internationally.
Merchandising manager John Greenfield said: “We have negotiated with more than 10 sports brands across Europe, America and China over the past six months looking for the best partner for both Aston Villa and our supporters. Macron ticked all the boxes for the club and we were very impressed with the overall set-up and experience they have in the manufacturing of football kits. The design team and range of products on offer to the club was second to none and suited our requirements. The style and quality of the replica shirts and the enthusiasm to work with the club in the overall design and production of our shirts was a key part of the decision to sign with Macron.”
Macron also produces the kits of clubs including Napoli, Bologna, Leeds, West Ham, Real Mallorca and Braga.
“Our objective was to sign up with a technical sportswear manufacture who could offer, not only match kit and training wear for the players and management, but a full range of product for both our supporters and customers,” Mr Greenfield said.
“A brief was given by the Aston Villa merchandise team based at Villa Park to ensure that the range of official products suits the needs of all. We have worked closely with the Italian design team in Bologna, Italy, looking at the latest technical fabric to develop an exciting range of goods.”
