Vibram wins recognition from REI two years runni - sportstextiles: Lea SportsTextiles

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Vibram wins recognition from REI two years running

07/02/2012
For the second year in a row, Italian brand Vibram, best known for its high performance soles for outdoor, recreational, work and fashion footwear, has been named by US outdoor retail co-operative REI as its Vendor Partner of the Year.

The annual awards programme, established in 1993 by REI, recognises three key vendors for divisional awards and one vendor as its
overall Vendor Partner of the Year. Companies are nominated by the co-op’s three merchandising divisions, camping, action sports and outdoor, for their efforts to build a strategic and successful relationship. REI retail employees vote to determine the winners.

Angela Owen, senior vice-president of merchandising for REI, said on announcing the result: “We recognise Vibram again as they continue to attract consumers’ attention [with] new products. We value their extraordinary commitment to our business partnership as demonstrated everyday through their unparalleled service and support.”

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