Specialist lacross clothing brand changes hands - sportstextiles: Lea SportsTextiles

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Specialist lacross clothing brand changes hands

10/02/2012
New York-based lifestyle brand company Big Idea Brands has acquired Flow Society, a company specialising in apparel and accessories for players and fans of lacrosse.

Flow Society’s product range includes lacrosse-specific T-shirts, fleece tops, shorts, socks and shoes.

Mark Elenowitz, chief executive of Big Idea Brands, said his company was pleased with the acquisition and described Flow Society as “the number-one player in lacrosse apparel”.

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