Li Ning closes its first US store after only two years

14/02/2012
Reports from the US suggest Chinese sports apparel and footwear brand Li Ning has decided to close its first US retail store, located in Portland, Oregon.

Li Ning opened the outlet at the beginning of 2010, with the company saying at the time that
it thought the US would become a very important market for it, especially between 2014 to 2018. The company has said it aims to become one of the five biggest global sporting goods brands by sales volume by 2018, of which markets outside China are expected to account for 20%.