Puma says shoes and accessories boosted sales in 2011
German sportswear brand Puma has said that strong demand for its sports shoes and accessories boosted sales during 2011. The company, which is majority owned by French group PPR, said in a statement that net profit increased by 14% to EUR230 million in 2011 on the back of an 11% increase in sales to EUR3 billion.
Sports shoes accounted for around half of group sales, but it was accessories for sports such as golf that Puma saw its strongest growth, the company said.
Looking ahead to this year and next, Puma said marketing and development costs would mean bottom-line profit growth would not be able to keep pace with an anticipated annual rise of 5-10% in sales.