Helly Hansen launches catwalk campaign
Norwegian technical sportswear brand, Helly Hansen, has launched its latest communication campaign for 2012 – the Helly Hansen Catwalk. The campaign will run throughout the duration of the year, providing a platform for the brand to showcase its product range, alongside the latest trends in Scandinavian style.
“Helly Hansen’s Catwalk is inspired by the outdoors,” said a statement from the company. “Its runways are found in the oceans, mountains and forests, and its models are the professionals who work in the harshest environments on earth. The unique campaign has been created to inspire and motivate consumers to reflect the Helly Hansen Catwalk, by showcasing the best of what they can do on their own ‘catwalk’.”
Helly Hansen has a reputation for producing technical performance clothing, and its Catwalk campaign will focus on consumers who want performance as well as fashion. The campaign will be supported through print and online advertising, PR, in-store promotions, POS materials, brand ambassadors and social media.
Emma Russell, UK marketing manager at Helly Hansen said: “We’re very proud to be launching the Helly Hansen Catwalk. The campaign will be rolled out through all of our communication channels and will illustrate to our consumers that technical clothing doesn’t have to be boring. Scandinavian style is becoming desirable on catwalks across the globe, and we are thrilled to be showcasing it on our very own catwalk. Helly Hansen is all about enabling confidence when facing nature’s elements, and the campaign will provide a voice for passionate individuals to engage in Helly Hansen’s world, with experiences from their own catwalk in life.”
