Woolrich appoints new merchandising director - sportstextiles: Lea SportsTextiles

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Woolrich appoints new merchandising director

23/02/2012
Outdoor clothing brand Woolrich has named Donna Fitch as director of men’s merchandising. She will take responsibility for brand positioning, assortment planning, pricing and design of the brand's men’s outdoor collection.

Ms Fitch will join the comany from workwear brand Dickies, where she was general manager for men's products. Before this, she worked in sports for Columbia Sportswear and Eddie Bauer.

“Donna is a great addition to our team,” said Rick Insley, senior vice-president of merchandising and licensing. “She brings a wealth of experience in outdoor and lifestyle merchandising.”


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