Adidas sues THQ for $10.6m - sportstextiles: Lea SportsTextiles

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Adidas sues THQ for $10.6m

07/03/2012
German sports apparel company adidas has filed a lawsuit against US video game company THQ (“Toy Head-Quarters”) for breach of contract, alleging that the publisher failed to complete and release a game for its exercise products.

Adidas is seeking a jury trial and monetary damages for at least $10.6 million from THQ, which would add to a number of major setbacks the company has faced in recent months.

It also laid off 240 employees in February 2012, which included developers working on the game for adidas' "MiCoach" digital exercise-measurement products, according to Oregon Live.

Adidas claims THQ agreed in December 2010 to produce MiCoach 24/7, and support the company's move into the digital exercise-measurement space against competitors. The game was originally scheduled to ship in January, but THQ said last December that it couldn't finish the title.

Along with seeking no less than $10.6 million for the alleged breach of contract, adidas is also seeking an injunction requiring that THQ not sell or transfer the rights for MiCoach 24/7.


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