Cordura appoints new brand marketing specialist
Invista’s Cordura team has appointed Sophia Ou as Asia Pacific Cordura brand senior marketing specialist. In her new role, Ms Ou will be an integral part of the performance and protective fabrics business team and will be responsible for increasing trade and consumer awareness for the Cordura brand in the Asia Pacific region.
“We are honoured to have Sophia on our team,” said Cindy McNaull, global Cordura brand and marketing director. “Her experience in the fashion and outdoor industries is impressive and has quickly made her a valuable addition to the team. We look forward to her fresh perspective that will undoubtedly help further develop the Cordura brand in the Asia Pacific region.”
Ms Ou brings more than four years of experience in marketing and outdoor related industries, with several years of experience as a leader in marketing and public relations. With her creative background in marketing and advertising, Ms Ou will aid in the development and expansion of the Cordura brand, with specific emphasis on the outdoor and travel segment in the region.
