Family members take senior positions at Woolrich - sportstextiles: Lea SportsTextiles

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Family members take senior positions at Woolrich

13/03/2012
Outdoor clothing brand Woolrich has named two descendants of John Rich, who founded the company in 1830, to lead it towards “completion of its second century in business”.

Nicholas Brayton will take the helm as president, and Joshua W. Rich will serve as vice-president for international business. Current chairman, John Ranelli, will serve as chief executive officer.

“Everything we do and everything we make reflects a deep commitment to core family values of tradition, integrity and quality. It’s in every stitch, every seam, and every wool thread,” said Mr Ranelli. “With that spirit in mind, it’s clear that an opportunity to restore family leadership is both great for the business, and great for the brand.”

Nicholas Brayton is a seventh-generation descendant of the Woolrich founder, while Joshua Rich is from the eighth generation.

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