Li Ning enters Indian market - sportstextiles: Lea SportsTextiles

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Li Ning enters Indian market

13/03/2012
Chinese sports brand Li Ning has made its entry into the Indian market, working with Singaporean and local partners.

With badminton a popular sport in India, Li Ning is aiming to raise the profile of its extensive range of badminton clothing, shoes and equipment there and claim a strong share of the market.
Li Ning already sponsors top Indian badminton players including 13-time national champion Jwala Gutta, Chetan Anand and Arjuna Awardee.

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