Adidas reports 2011 figures

14/03/2012
The Adidas Group has reported a sales increase of 11% to EUR13.3 billion in its full-year figures for 2011. Sales in western Europe went up by 10% overall, with Germany, France, Spain and Italy performing best.

Chief executive, Herbert Hainer, said the group had last year enjoyed its fastest organic growth rate since 2006 and had made progress on improving profitability, ending the year with its balance sheet in “top shape”, with average operating working capital as a percentage of sales remaining at all-time lows of 20.8%.

He went on to say: “We begin 2012 fully energised and fully prepared for another bright year for our group. There is always great buzz and excitement around major sports events, and they don’t come bigger than the London 2012 Olympic Games and the UEFA EURO 2012 [football championships in Poland and Ukraine]. When the sporting elite take centre stage, the pinnacle of adidas innovation accompanies them. This year will be no different and through the power of our product pipeline, marketing strength and point-of-sale execution, we are all set to achieve new records and sustained momentum.”