Lululemon says it will branch out at investor conference
19/03/2012
Ms Day said that expansion at the company’s core North American business remained important, while testing new international waters during 2012. She also spoke of the brand rolling out new retail concepts, even though the company ditched one – separate organic-wear stores – several years ago. Analysts believe new store ideas now may include athletic specialty concepts such as a biking, spinning and hiking apparel chain.
“One of the things that you see us doing to drive both same-store sales and eventually see new concepts is we drop pods [sections] in the stores and we are testing things like spin and bike and hike,” Ms Day said at the Miami conference in January. “We are getting good at the product while we do that.”
Lululemon has made headway in moving beyond women’s yogawear in its stores. Its running apparel sales now make up about 20% of its business, while men’s wear sales represent between 12 and 15% of revenue, Ms Day said.
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