Commitment to quality drives merino decision for - sportstextiles: Lea SportsTextiles

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Commitment to quality drives merino decision for Craft

21/03/2012
Swedish sports brand Craft says that its choice of merino wool for a new range of seamless baselayer ski garments is based entirely on quality.

Based in Borås in south-west Sweden, Craft specialises in apparel for cross country and alpine skiing, as well as running and cycling. Its marketing manager, Daniel Larsson, recently said that, as a supplier to a number of national ski teams and professional skiers, Craft "cannot settle for anything less than the best of the best".

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