Les Enphants invests in Lectra product lifecycle management software
27/03/2012
Brands for which Les Enphants is currently making sportswear and other children’s apparel include Les Enphants, Disney Baby, Barbie, Roberta di Camerino, Peter Rabbit, Absorba, and Claire Kids.
On announcing the deal, Lectra said that the recent evolution in Chinese consumer habits has resulted in considerable market growth for Les Enphants. While good for business, increased demand has put pressure on the company’s product development process, especially in design.
Rising development costs mean refining product development and supply chain operations have become as crucial for Les Enphants as reinforcing design. “Given the company’s potential for expansion in the Chinese market, it decided to equip itself with a product lifecycle management solution that will support growth for the next three-to-five years,” Lectra said.
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