CSI and university open design studio in Beijing

29/03/2012

Color Solutions International (CSI), a subsidiary of the DyStar Group, along with TASCII of Tsinghua University in Beijing have announced the opening of their new CSI Design Studio. The Beijing studio is to serve as a training, resource and inspiration centre for both the professors and designers.

 

The CSI Studio is located within the premises of Tsinghua University’s Art & Science Centre. It also serves as the base for the strategic partnership, to facilitate colour research, application and communications for the textile industry. The partnership aims to raise the current technology and application standard for colours within China’s textile industry as well as improve its sustainability and competitiveness.

 

“With the great support and co-operation from TASCII, we are now able to introduce our colour communication tools and technology to students, and give young designers the best start in using colour the right way,” said Simon Collinson, managing director of CSI (Shanghai). “We are also pushing forward the brand names of DyStar and CSI as the leading communicator of colour within the textile and design industries in China.”

 

Song WenWen, Deputy Director of TASCII, said: “We are glad to be working closely with CSI, to use the colour studio as a platform to promote complete colour solutions for designers and brands. In addition, the university is where we nurture top designers. The CSI Design Studio is the ideal sustainable platform where students, professors and designers could benefit from the approximately 4000 CSI colour references and its services – from first inspiration to colour selection to production and final product in the store.”

 

With the cooperation between CSI and TASCII, students and professors from other faculties, such as the department of textiles, will also benefit from the seminars organised by CSI.