Invista launches Coolmax in India
30/03/2012
The company’s managing director for South Asia, Andrew Evans, said on announcing the launch that temperature regulation and perspiration management in clothing is one of the growing demands in the country because of the tropical climate of most of its regions. He said he felt sure Coomax fabric would prove to be a valuable offering for Indian consumers.
Avinash Chandra, head of marketing for the company in South Asia, added: “We believe that Coolmax can add another dimension of cool-comfort in clothes for Indian consumers, which will help them perform better in the hot and humid climate that prevails in the country for large part of the year.”
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