New senior appointments at REI
03/04/2012
The company sells gear, apparel and bikes under the REI and Novara labels in the categories of camping, hiking, cycling, urban lifestyle, travel and general outdoor recreation.
“Bill and Brad’s promotions recognise the strategic importance of the information technology and ecommerce divisions to provide the infrastructure required to support REI’s growth over the next five years,” said Brian Unmacht, REI’s executive vice-president, on announcing the developments. “Kathleen’s remarkable 25-year career with premier global brands [adidas and Polo Ralph Lauren] serves her well as she leads the expansion of our award-winning branded gear and apparel offerings.”