Invista to host intimate apparel event in India
10/04/2012
Clothing brands from across Asia and Europe, as well as Indian retailers, fabric mills and garment manufacturers will attend and, Invista said in the build-up to the event, “explore possibilities in the intimate apparel industry”. Re-iterating its commitment to innovation in the segment, Invista will showcase its latest product innovations including fabrics in the Lycra Beauty programme, a range of fabrics developed using Lycra specifically for shapewear.
Avinash Chandra, head of marketing in south Asia for Invista, said in advance of the event: “The category of innerwear, including intimate apparel, shapewear and stockings, has developed significantly in the last few years in India.”