The CEO of German sportswear brand adidas has said the brand plans to reduce the size of its product portfolio by a quarter to improve overall corporate performance.

Herbert Haine told Frankfurter Allgemeine Zeitung in a recent interview that adidas currently sells 46,897 different lines, many of which do not deliver the desired results.

“Twenty percent of our products account for roughly 80% of sales,” he said. “We need to remove the products where margins and volumes are too small. We will reduce our collection by 25%. New ranges for the younger audience, like Neo, will be added, meaning we will need to make greater cutbacks in other areas.”

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