Xtep celebrates 10 years
16/04/2012
‘Rising power’ was the theme of the ‘X’ ceptional Decade celebration. Xiamen's vice party secretary Zhong Xingguo, Quanzhou's vice mayor Fu Chaoyang, International Olympic Committee (Marketing Commission) chairman Gerhard Heiberg and other important officials and guests were invited, and kicked off the celebration of the group's 10th anniversary. Xtep's brand representatives, including Nicholas Tse, Wilber Pan, Han Geng, Jolin Tsai, Guey Lun-mei and Justin Gatlin also joined the event, celebrating the anniversary with about 6,000 guests.
As Xtep's new brand representatives, Guey Lun-mei and Justin Gatlin will endorse Xtep's new running products and participate in a series of promotions. On the night of the celebration, Xtep also presented several anniversary awards in recognition of performances of its employees, retailers, suppliers and distributors over the past 10 years. Nicholas Tse, the first brand representative of Xtep, received a 10-year dedication award for his support and contribution to Xtep's development throughout the decade.
Mr. Ding Shui Po, CEO, said: “In the 10 years since its establishment, Xtep has adhered to its differentiated and dual sports and entertainment marketing strategy as well as its unique fashion sportswear concept, developing Xtep into a preferred brand in the industry. We are very happy to have celebrity Guey Lun-mei and world-class track athlete Justin Gatlin in our family. We believe their respective popularity in sports and entertainment industries as well as their healthy, professional and energetic images will enhance Xtep's brand image, character and value.”
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