SuperGroup says high growth led to numbers error

20/04/2012
SuperGroup, the parent company of popular outdoor clothing brand SuperDry, issued a statement on April 20 saying that earlier predictions about its performance had been too optimistic. It adjusted its profit expectations from £50 million for the year to £43 million. Its company year ends on April 29.

This news went down badly with financial analysts, especially when SuperGroup said one of the reasons for the discrepancy was a series of arithmetical mistakes it had made when calculating the performance of its wholesale division.

However, SuperGroup also said: “The wholesale business is multi-dimensional, experiencing high growth levels and, given our rapid expansion and lack of history, it is difficult to predict accurately.  There is a shortfall in the current year of some £2 million due to the particular timing of pull-down of stock over the year-end period by franchise and wholesale customers. As this is largely a timing issue, the majority of these sales will fall into our 2013 result.”

SuperDry clothing includes weatherproof jackets, shorts, swimwear, T-shirts and hoodies.