New JV for Wolverine, this time with big partner - sportstextiles: Lea SportsTextiles

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New JV for Wolverine, this time with big partner in India

23/04/2012
Following its announcement of a new joint venture with South American partner Forus, outdoor footwear brand Wolverine Worldwide has immediately announced another joint venture, this time in India.

It has set up what it calls “an exceptionally strong partnership” with one of India’s largest industrial and retail groups, Tata International, to market footwear and apparel in India. The new joint venture will start by taking responsibility for the wholesale distribution there of Merrell and Caterpillar Footwear brands. Wolverine and Tata will each hold a 50% stake in the new joint venture.

Wolverine chief executive, Blake Krueger, said on making the announcement: “We believe that we have found, in Tata International, a truly remarkable partner who is equally dedicated to the success, growth and prosperity of our shared company, as well as the continued global expansion of Wolverine Worldwide's lifestyle brands.”

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