New leaders for adidas in Latin America and France
24/04/2012
André Maestrini, currently managing director of adidas Group France, has been named managing director of the group’s business in adidas Group Spanish Latin America, effective June 1, 2012. He will take over from Charlie Maurath, who has accepted another challenge outside the adidas Group and will leave the company on April 30.
André Maestrini’s successor in France will be Alain Pourcelot, currently brand director in that market.
Because of the importance of Brazil as a market and in light of the upcoming 2014 FIFA World Cup where adidas is again the official sponsor, adidas has a separate managing director for Brazil, Fernando Basualdo.
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