Naked Sports launches outdoor apparel line in New York
US sportswear brand Naked Sports Gear has launched a sports apparel line for outdoor athletes that it claims prevent tan lines. The company’s first product, the Naked Sports Bra, helps to minimize tan lines, according to the company.
“As a passionate athlete, I have always chosen my sport over my appearance, especially when it comes to tan lines,” said co-founder and CEO Reilly Starr. “But now, with the help of my partner and designer, Katie Sue Nicklos, we can offer a sports bra that minimizes tan lines and provides support.”
Naked Sports Gear is a patent-pending concept that claims to offer innovative sports apparels that are moisture wicking and tan through. The Naked Sports Bra is a revised version of the traditional racer back sports bra. It uses lightweight mesh fabrics to cover the shoulders and back, minimizing tan lines everywhere except the breasts, which are covered by a quick-dry material that keeps the skin cool and dry.
“I never imagined I would be applying my passion for burlesque costume making and experience in stretch materials to a sports apparel line,” said Ms Nicklos, co-founder and chief design officer.
