Harrods to launch bespoke Zumba line
Zumba Fitness has launched a bespoke Zumba apparel range at luxury London department store Harrods.
Key pieces include a Jazzy Fishtail Mesh Top, which
features keyholes on the shoulders and high-low hem for a flattering yet comfortable
look. The Jazzy Hooded Vest is suitable for layering as it is made from a
lightweight, breathable mesh fabric.
"Harrods is synonymous with luxury and fashion, and we are excited to
unveil a brand new, effervescent collection of Zumba apparel exclusive to its
international audience," said Adele Harrington, vice president of global
consumer products at Zumba Fitness.
"When choosing to take our apparel line into retail,
we focused on aligning with a brand that shares the same brand loyalty as Zumba
Fitness, and Harrods is an ideal fit. We are looking forward to launching our
first retail collection with such an iconic brand."
"We wanted to create a collection that connects with our Zumba community
while speaking to the Harrods consumer," said Sigal Cohen, fashion design
manager for Zumba apparel and accessories.
Zumba Fitness is a global dance-fitness discipline founded in Miami, Florida. It
fuses dance styles including samba, flamenco, hip-hop, reggaeton and merengue into
an exhilarating workout.
