Invista to showcase performance fabrics at F&A
Fibre manufacturer Invista will present several
high-performance fabrics at the Fabrics and Accessories Trade Show (F&A) in
Bangaluru, India, from June 1-3.
Its latest innovations include Narrows with Lycra fiber, Lycra dualFX fabric
and Coolmax fabric.
The company recently introduced a new branding initiative to communicate the benefits of Lycra fibre in Narrows to Indian consumers.
The new programme was launched during its Lycra
Rendezvous event in New Delhi. Speaking at the event, Avinash Chandra, marketing
head, South Asia, said: "Invista is committed to help the industry move ahead
and strongly believes that this new branding will help brand and retailers
connect with end-consumer looking for comfort and fit in their innerwear
garments."
