Toe sock brand launches elite athlete programme
21/05/2012
Kent-based ultra runner Mimi Anderson, holder of several extreme running world records, is the first elite athlete announced to join Team ToeToe. At the time of the announcement, Ms Anderson said: “For an ultra runner, nothing is more important than the right preparation and equipment; socks and trainers are possibly the most important equipment I have. Wearing ToeToe socks helps me prevent race threatening skin abrasion and blisters, regulate my foot temperature and helps me achieve my optimal body posture and balance. All crucial, particularly when I am running in extreme conditions.”
The company’s product range draws on over 10 years’ experience in proprioception (how the body sends information about its movement to the brain) research with chiropodists and podiatrists and the belief that in order to maximise performance it is essential to use footwear that works in concert with the natural mechanics of the foot. Team ToeToe’s primary focus remains translating this expertise into producing high-performance products with the needs of athletes, including everyday gym-goers, in mind.
ToeToe’s founder, Sinan Yilmaz, argues that conventional socks limit feedback to the brain by forcing the toes to act as one unit. Toe socks allow each toe to move individually increasing the foot’s potential to provide proprioceptive feedback.
Further elite athletes will join Team ToeToe in the months ahead, including figures from tennis, golf, cycling, climbing, walkers and mountaineers.
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