Djokovic collaborates with Uniqlo
Uniqlo has appointed Novak Djokovic as its global brand ambassador. The five-year partnership will see Djokovic promoting the Uniqlo brand and Uniqlo clothing worldwide.
The partnership will also include collaboration on future
product lines, as well as co-developing Uniqlo functional wear.
A preview of the collaboration’s first developments will be seen at this year’s
Roland-Garros French Open Tennis Tournament, which starts on May 27.
Tadashi Yanai, chairman, president and CEO of Japanese retailer Fast Retailing, which owns the Uniqlo brand, said: "We will use the most innovative fabrics and technologies to develop match wear that can contribute to the performance of a globally recognised and respected sports person like Novak.
"At the same time, Uniqlo will incorporate latest fabrics and technologies to co-develop with him the ultimate functional apparel that can be worn, and enjoyed, by people all over the world."
Novak Djokovic said: “I feel a natural connection with Uniqlo. To me, Uniqlo is not fast fashion, and it’s not sportswear. Uniqlo is the ultimate functional wear, which is exactly what I need as both a sportsperson and an individual who leads a very active life.
"I look forward to collaborating with Uniqlo in the
development of new products and to getting to know the global Uniqlo family
better."
