Invista aims to respond to changing Indian apparel market
24/05/2012
With the evolving apparel market in India, consumers are increasingly looking for improved fit and comfort in their garments, the company said in the build-up to the event.
Andrew Evans, the company’s managing director for South Asia, commented: “Invista has always aimed to showcase breakthrough innovations in the apparel segment while keeping in mind comfort, fit, functionality, and consumer concepts. The Lycra fibre brand has diversified over the years and we hope to provide the Indian consumer and the market with technological expertise and newer and better products.”
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