New Invista swimwear innovations at Mode City
Invista will present its latest swimwear innovations and consumer research at Mode City in Paris from July 7-9.
The company’s research shows that fit continues to be the most important attribute when shopping for a new swimsuit, with 97% of women prioritising fit over other features.
The study also showed that women spend 40% of their time in their swimsuits at the pool, where their swimsuits come into contact with a range of threats including sunscreen, chlorine, perspiration, body oils and high heat.
The researched also showed that just 53% of women wash their suits after use, while almost 40% wait to wash or rinse their suits after they’ve dried; either on the same day or later.
Invista claims that its Xtra Life Lycra fibre resists fibre breakage and fit
loss more than five times longer than other chlorine-resistant elastanes. Its
research suggests that 77% of woman would be more likely to buy a suit labelled
with the Xtra Life Lycra fibre brand than one without.
Visitors to the Invista stand at Mode City can also expect an update on Lycra
fibre with W technology, with the latest information on its commercial
applications for intimate apparel. W technology offers enduring whiteness, uniformity
and reduced grin-through.
