H&M to open pop-up sportswear stores
11/06/2012
Swedish apparel retailer H&M is to open two sportswear-only pop-up stores to coincide with the London Olympics.
The first store will open in Covent Garden on July 6 for a ten-week period and the second, which will be located in Westfield Stratford, will open on July 7.
The pop-up stores will stock women’s, men’s and children’s sportswear and may open on a permanent basis if they are successful.
Country manager for H&M UK and Ireland, Magnus
Olsson, said: "It’s a nice surprise for our customers and a new twist on
the H&M business
concept of fashion and quality at the best price."
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