US open to Chinese sport brands
Chinese sportswear brand Li-Ning recently commissioned a
poll of more than 2,000 American shoppers to gauge their reaction to buying
Chinese brands.
The survey showed that 92% of US consumers are "likely" to buy
products from Chinese sportswear manufacturers. Around 62% said they were more
likely to buy Chinese goods than they were five years ago.
While nearly a quarter of participants were "unaware"
whether they had previously purchased a Chinese brand, more than half who could
name at several Chinese sportswear companies.
Craig Heisner, Li-Ning's VP for sales, marketing and merchandising, said: "The
openness among Millennials and upper-income levels is a key part of our
strategy, as it provides an opportunity for us to tap into these markets and
tailor our products to fit their needs."
