New Zealand meat agency supports wool innovation

21/06/2012
Beef and Lamb New Zealand, an organisation that works to promote meat exports, has helped to fund an unusual textile project.

A company based in Wellington called The Formary has already developed a reputation for textile innovation in New Zealand after it used sacking that Starbucks used to import coffee beans as upholstery in furniture in some of the chain’s coffee shops. It has now developed a new fabric that blends waste rice straw from China with 29 micron New Zealand wool.

Again, the most likely applications appear to be in upholstery, but Beef and Lamb New Zealand said it was delighted The Formary had found a use for the strong wool, as we as for some of the waste from China’s rice production of 200 million tonnes a year.

Beef and Lamb New Zealand is choosing seven entrepreneurial wool projects to share a fund of $400,000 from wool levies that farmers (or their wool brokers and dealers) have been asked to pay since 2010 at a rate of around 25 cents per kilo of wool. It says it wants to use the money to boost the New Zealand wool industry and, thereby, to help farmers.