Freya shoots onto the netball scene
Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow encouraging women to get back into netball.
As part of the Back to Netball 2012 Roadshow, the sport will be promoted during a number of regional Olympic events and at dedicated London Live events in Hyde Park and Victoria Park.
The launch follows research from Sport England, which shows that more than 338,000 women across the country no longer play any sport at all.
In the East Midlands and the South East, 64,000 and 17,200 women respectively no longer participate in any sport, while in London and Newcastle, 29% fewer women are playing sport than in 2008.
However, over the past three years, netball has experienced a resurgence in popularity, with a 15% rise in participation.
Ann Marie Manley, head of marketing at Freya Active, said: "We've launched the get 2012 women Back to Netball in 2012 campaign to try and win women's love of sport back. It's about the only sport which women haven't dropped and there is a reason for that."
The Freya Active brand launched in 2008 and is partnering
with England Netball as part of its ongoing strategy to educate women about the
importance of sports bras.
