EOCA passes million euro milestone

25/06/2012
The European Outdoor Conservation Association (EOCA), an initiative from the European outdoor industry to help protect wild areas around the world, has announced a major milestone. In the six years since the Swiss-based association’s launch, it has raised more than EUR 1 million in funds.

Acting president of EOCA, the head of outdoor footwear brand Keen in Europe, John Jansen, said: “This is a very important milestone to have reached in such a short space of time. A huge amount of money has been raised to put back into the environment on which we all depend. As a very tangible success for the outdoor industry, we should be proud to have been, and to continue to be, part of it.”