Olympic sales to benefit Taiwanese sport shoe makers
Taiwan-based Pou Chen Group and Feng Tay Group are expected
to attract higher revenues on the back of the 2012 London Olympics.
Yue Yuen, a subsidiary of Pao Chen Group and an original equipment manufacturer
for major international footwear companies including Nike, adidas and Puma, anticipates
a significant sales rise.
The division’s shipment volume fell 1.2% year-on-year to
161 million units between October 2011 and March 2011 this year, but revenues grew
9.4%, reflecting a significant increase in sports shoe prices. Revenues
are expected to spike around the time of the Olympics on the back of higher
demand from consumers across the globe.
The Feng Tay Group recorded a 9% year-on-year increase in shipments at 6.56
million units in May. The company is a major original equipment manufacturer
for Nike, producing more than one-sixth of the sportswear giant’s general sport,
basketball, American football, Jordan Brand, athletics, skate and football
shoes.
