Innovation is key for Nike’s Canadian athletes
Nike athletes Phylicia George, Sarah Wells, and Justyn Warner
joined Nike creative director, Scott Williams, and Athletics Canada head coach
and director, Alex Gardiner, to officially launch the new performance apparel range
that will be worn by Canada’s athletes at London 2012.
Nike’s AeroSwift apparel involved more than 1,000 hours
of wind tunnel testing and incorporated insights from some of the fastest
athletes in the world. It uses patterns and surface architectures to reduce
aerodynamic drag.
By placing elastics and edge finishes on the outside of
the garments and incorporating an innovative flat, smooth waistband, Nike
claims bulkiness and abrasions are “virtually eliminated".
Based on wind tunnel data, the range is up to 0.023
seconds faster over 100 metres than Nike’s previous track uniform and, according
to the sportswear brand, the new Nike Pro TurboSpeed collection is not only
Nike’s swiftest track apparel to date, it is also the most sustainable. Uniforms
in the Nike Pro TurboSpeed collection use an average of 82% recycled polyester
fabric and an average of 13 recycled plastic bottles.
"The key to our
design principle is superior lightweight performance. The innovations that we
have utilised in these new designs can help make the athlete faster," said Mr
Williams.
