Tommy Bahama reveals ambitious expansion plans
Tommy Bahama plans to ship its island-inspired sportswear
and accessories to more than 100 countries. The lifestyle brand has partnered
with FiftyOne Global Ecommerce, the largest provider of global ecommerce
services to US retailers, to immediately expand the brand’s international reach.
The ecommerce company will allow customers to buy Tommy
Bahama activewear and swimwear with automatic currency conversions, local
payment options and landed cost delivery.
Doug Wood, president and COO of Tommy Bahama, said:
"The launch of this next phase in our international strategy will give
Tommy Bahama the ability to reach more customers around the world with our
relaxed lifestyle message."