Tommy Bahama reveals ambitious expansion plans

13/07/2012

Tommy Bahama plans to ship its island-inspired sportswear and accessories to more than 100 countries. The lifestyle brand has partnered with FiftyOne Global Ecommerce, the largest provider of global ecommerce services to US retailers, to immediately expand the brand’s international reach.

The ecommerce company will allow customers to buy Tommy Bahama activewear and swimwear with automatic currency conversions, local payment options and landed cost delivery.

Doug Wood, president and COO of Tommy Bahama, said: "The launch of this next phase in our international strategy will give Tommy Bahama the ability to reach more customers around the world with our relaxed lifestyle message."